
Category Archives: Science
4 Myths About Hydration That Refuse To Die
As Derek Zoolander wisely put it, wetness is the essence of life. Whether you like drinking water or not, it accounts for about 60% of your body weight, and plays a pretty darn important role in making sure your body functions normally. But statistics aside, there are a couple of myths about hydration that refuse to die.
Myth One: You Need To Drink Eight Cups A Day
It is time to bust the myth of physical inactivity and obesity: you cannot outrun a bad diet
A Malhotra, T Noakes and S Phinney
A recent report from the UK’s Academy of Medical Royal Colleges described ‘the miracle cure’ of performing 30 min of moderate exercise, five times a week, as more powerful than many drugs administered for chronic disease prevention and management.1 Regular physical activity reduces the risk of developing cardiovascular disease, type 2 diabetes, dementia and some cancers by at least 30%. However, physical activity does not promote weight loss. Read more »
The Golden Ratio: Design’s Biggest Myth
The golden ratio is total nonsense in design. Here’s why.
In the world of art, architecture, and design, the golden ratio has earned a tremendous reputation. Greats like Le Corbusier and Salvador Dalí have used the number in their work. The Parthenon, the Pyramids at Giza, the paintings of Michelangelo, the Mona Lisa, even the Apple logo are all said to incorporate it.
It’s bullshit. Read more »


