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Sweden rows with Google over term ‘ungoogleable’

Sweden embroiled in dispute with Google over term 'ungoogleable'

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The Swedish Language Council unveil its annual list of new Swedish words in December. Among them was a term Swedes began using in 2012 – “ogooglebar” – or “ungoogleable”. The list is compiled of words that are not in the Swedish dictionary but have entered common parlance.

“Ogooglebar” is defined by the council as something “that cannot be found on the Web with a search engine”.

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