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Tag Heuer partners with Intel to unveil a smartwatch in order to fight back against Apple

The Tag Heuer logo is seen at the entrance of their new watch manufactory in Chevenez November 5, 2013. REUTERS/Ruben Sprich

(Reuters) – Tag Heuer plans to unveil a smartwatch on Thursday among a wave of partnerships expected at the world’s biggest watch fair this week as luxury watchmakers fight back against Apple.

The Swiss watch brand, the biggest at French luxury group LVMH, will announce it is teaming up with U.S. chip maker Intel Corp to create a digital version of one of its best-selling model, industry sources have said.

Tag Heuer is planning to launch next autumn a smartwatch version of its Carrera watch that will offer many of the same functions as the Apple watch such as geolocation, distance walked and altitude. Read more »